Fendi, Fontana di Trevi, luglio 2016

In a beautiful setting, at the renovated Fontana di Trevi in Rome, Fendi celebrated its ninetieth anniversary. The love story between Fendi and Rome has its origins in 1926. As an homage to the ancient city, Fendi has invested in the restoration of the Trevi fountain (Fendi for Fountains). The Trevi fountain, loved for the classic scene in Fellini’s La Dolce Vita, is a symbol of Italian civilization, culture and architecture. At the beautiful event at the Trevi fountain, the piazza, filled with the world of moda e lusso, hushed at the sight of Fendi’s collection of fairy tales and legends. The collection by Fendi was a storybook, and each piece had its own story to tell. As made for a princess, the long, flowy dresses were embroidered with flowers and fairies. Come un sogno, the Fendi collection was like a dream. The only link to the cool daywear collection by Fendi, besides the creativity and craftmanship, were the carefully crafted bags (like the monster bags by Fendi). In the online boutique, you can find the inimitable collections by Fendi.

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Photos and images by Fendi, Vogue Italia, Nicky Bianca and Pinterest.